Data Privacy Awareness on FACEAPP, Social Media and others | In Tamil | Topically-Info Talk

Nowadays everyone uses digital platform digital platform in the sense we are all using mobile phones mobile applications websites and web based applications. When we use this all things, we are leaving some kind of data in the platform without our knowledge. that data will be used by some other third party from another site. some third parties using this kind of data for good purpose and the same data will be used for some illegal purpose also. It is fully based on who is going to access our data without our knowledge.

Example - Flipkart

For example, rial using Flipkart application using that application we are searching some products sometimes we will not by that searching products, at that time there will be e analyser team in Flipkart they will collect this all informations and they will identify are discover some knowledgeable information from this data. Knowledgeable information in the sense why that customer did not buy this product after searching this, what is the reason to avoid this product, instead of this product what product they brought from this same Flipkart platform. So this is some knowledgeable information they can extract from that data which helps to increase their business opportunity.

Sometimes during offer days that same product will display in our application advertisements that means they collected our interest about that product so that's why they are again and again popping this advertisement in all of our using applications.Same like this we are all leaving some kind of data in some platforms especially in digital platforms. This all happening without our knowledge. we are all data creators actually we are creating the data for the analysis team. Then the analysis team can work on that data to improve their business.

Example - Youtube

Another example is YouTube platform, here we can search any kind of videos to watch and after some days or after some time if we reach this same platform YouTube will recommend the same kind of videos which we already watched are searched in that platform. So YouTube platform also uses our data without our knowledge but it is for a good cause.

Advise

Digital platforms users should know about data awareness about where we are leaving our data, who is going to use that date and for what purpose they are going to use that data.